30 Apr
Common B2B Email Marketing Mistakes and How to Avoid Them
Email marketing should be part of the sales and marketing toolset of any business-to-business (B2B) company, but some companies, particularly industrial and technology firms, either don’t use it at all or else do it badly. A few B2B companies think
29 Feb
Managers Guide to SEO – Part 1
Business buyers as well as consumers search online when looking for a product or service. 85% of these buyers find what they want via a search engine. If they can’t find you they will buy from a competitor. We think
27 Feb
Value Propositions II – Using your NOSE
As pointed out by Tom Sant, if you can’t establish that you deliver superior value then the customer will choose based on price. In a previous post, “Value Propositions – what you do, why it’s important, how you do it”
19 Feb
How Much Time Do You Have To Respond To Sales Leads?
Web lead response times – source: www.hbr.org Time is money. I was asked by a client at a business-to-business technology firm last week how quickly you should respond to a web-generated sales enquiry? My answer is “as quickly as you
04 Feb
How B2B Companies Can Use the Web to Generate Sales
A short explanation of how Business-to-Business companies can use the web to generate sales and revenue. Most B2B vendor selections now start on the web. Procurement team members search for suppliers, for information about product categories, for case studies and
31 Jan
How to Write a Marketing Plan
Writing a marketing plan is like preparing any other type of plan – you need to understand what your current capacity is (”current status”), clarify what you plan to achieve (”objectives”) and then identify how you will achieve those objectives
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
Motarme Ireland
Colab Innovation Centre
Atlantic Technological
University
Letterkenny, Donegal
Tel +353 74 9116689
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