How to Market Software-as-a-Service Products

Blog

22 Dec

How to Market Software-as-a-Service Products

You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers. Written by Michael White Michael White is co-founder

09 Dec

How to launch your technology product

How to launch your new technology product View more presentations from Motarme

Read More No Comments

06 Dec

What is Marketing Automation?

What Is Marketing Automation? from Motarme Marketing Technology Marketing Automation is potentially a big deal for B2B companies – one analyst firm estimates that automating marketing processes can increase revenue by 20% andreduce marketing costs by 25%. But when I’m out meeting

Read More No Comments

22 May

7 steps to generate B2B leads

We’ve been using this “7 step” diagram with clients to help put some structure on how to approach a B2B ‘demand generation’ project. B2B lead generation and lead management potentially covers a broad range of topics – value propositions, content marketing, lead scoring, website

Read More No Comments

25 Mar

Social Media for Small Business

DohertyWhite Social Media for Small Business View more presentations from Motarme

Read More No Comments

21 Mar

How much should you spend on Marketing?

How much should you spend on marketing? There are a few ways you can get to the right answer. You can develop your answer using a mixture of a ‘top-down’ and ‘bottom-up’ approach.

Read More No Comments