
Account Based Marketing (ABM) and Account Based Sales is a way to focus your sales and marketing resources on your most important accounts.
The ABM / ABS approach is used to target bigger (higher value) opportunities.
For an Account Based Marketing campaign, our team at Motarme:
- Targets multiple individuals from the same organisation (an ‘account’) with a specific message tailored to their organization.
- Engages and contacts them on your behalf using a number of channels in addition to email e.g. LinkedIn ads, direct mail and phone.
- We also personalize messages, emails, web pages and direct mail as much as possible to the individual recipient to encourage them to respond.