Writing a marketing plan is like preparing any other type of plan – you need to understand what your current capacity is (”current status”), clarify what you plan to achieve (”objectives”) and then identify how you will achieve those objectives (”next steps”). In this slide deck we walk you step-by-step through the planning process, from setting your objectives and selecting your target markets through to choosing your marketing activities and executing your plan.

Written by Michael White

Michael White is co-founder and Managing Director of Motarme, the Marketing Automation vendor. You can find him on LinkedIn and Twitter.

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

Services

Motarme Ireland

Colab Innovation Centre

Atlantic Technological

University

Letterkenny, Donegal

Tel +353 74 9116689

info@motarme.com

Motarme USA

345 Park Ave

17th Floor

Ireland House

New York 10154

Tel (332) 245 0205

info@motarme.com

 

UK Contact:

+44 20 45795902

Copyright © 2024 Designed by Kode88