A short explanation of how Business-to-Business companies can use the web to generate sales and revenue. Most B2B vendor selections now start on the web. Procurement team members search for suppliers, for information about product categories, for case studies and reports. You can use this new buyer behaviour to ensure potential customers find you when they start looking for your kind of product or service. You can use digital marketing tools like search engine optimization, pay-per-click ads, email and social media to bring the right kind of visitors to your website. Once they are on your site you can offer high quality content in exchange for their basic contact details. This enables you to take the first tentative steps in what is usually a multi-stage interaction over a course of weeks or months, your goal being to persuade them that you are their best choice.

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.


Motarme Ireland

Colab Innovation Centre

Atlantic Technological


Letterkenny, Donegal

Tel +353 74 9116689


Motarme USA

345 Park Ave

17th Floor

Ireland House

New York 10154

Tel (332) 245 0205



UK Contact:

+44 20 45795902

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