What is Agile Marketing?

In software the term “Agile” with a Capital A has a particular meaning, not simply that you’re fleet-footed and flexible. Since 2001 the Agile Movement has been promoting a set of principles and techniques to improve the success rate in

What is A Content Strategy and Why Do You Need One

If you want to generate web traffic and generate sales leads online you need to generate content.   In this post I take a look at why you need content, what kinds of content you need and how you can

Book Recommendations for Digital Marketing, Technology and Startups

We have been asked to provide book recommendations a few times in the past couple of months, so I thought it would make a good blog post.  Here are is an initial list of books I think are useful relating

Business Growth Strategies

How do you grow your business?  Most of our customers are technology or software companies and they vary in size from start-ups to multi-million operations.  Regardless of size, they are all trying to drive growth.  We usually start by focusing

How to Select a Target Market for New Product Launch

We work with a lot of technology start-ups.  Pretty often these start-ups are looking at launching a new product into a new market – one in which they don’t have previous experience of selling their technology.  Sometimes it is not

Quick Tips To Improve Your Landing Pages

A “landing” page is any page on your website where you are specifically sending visitors. When people first try online marketing they often direct traffic from their online campaigns to their home page. This is a mistake because there are

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

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Ontario

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