What is Product Market Fit?

Product Market Fit is the goal for most companies launching a new product or service. Product Market Fit means you have a product that closely matches the needs of a well-defined and large group of customers.  You have sold to

Roadmap for Bored Product Marketers

This is a 2 page product roadmap that I think is pretty funny. It was written by Paul Moorhead, my colleague when I was Head of Marketing at Singularity (Paul is now at WAN Optimization startup Replify). Please contact us

Business Buyers are Acting More Like Consumers – Report

Business-to-business (B2B) buyers are acting more like consumers, according to a new report. The white paper “The New BtoB Path to Purchase” summarizes the results of the DemandGenReport ‘Inside the Mind of the Buyer Survey’, which polled over 230 business

What is Social CRM and why is it a big deal for Business-to-Business?

Buyers are acting like consumers – they are doing more research online before talking with potential suppliers of products and services. Initially, most of that research was being done through the 3 big search engines – Google, Bing and Yahoo –

Website Design Guide

Your website should help you generate sales leads and acquire new customers.  This presentation describes the key steps to deliver a website that helps you grow your business.

The Future of Paid Search

++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

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