Business buyers as well as consumers search online when looking for a product or service. 85% of these buyers find what they want via a search engine. If they can’t find you they will buy from a competitor.

We think it is useful for any business manager to have at least a rough idea of how search engines work and how they can be used to benefit your company. This is Part 1 of a planned 3 part guide to search engine optimization (SEO) aimed at managers and executives who want an overview. In this first part we explain why online search is so important and why understanding the basics of how search engines work could help your business.

Written by Michael White

Michael White is co-founder and Managing Director of Motarme, the Marketing Automation vendor. You can find him on LinkedIn and Twitter.

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.


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