22 Dec
How to Market Software-as-a-Service Products
You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers. Written by Michael White Michael White is co-founder
06 Dec
What is Marketing Automation?
What Is Marketing Automation? from Motarme Marketing Technology Marketing Automation is potentially a big deal for B2B companies – one analyst firm estimates that automating marketing processes can increase revenue by 20% andreduce marketing costs by 25%. But when I’m out meeting
22 May
7 steps to generate B2B leads
We’ve been using this “7 step” diagram with clients to help put some structure on how to approach a B2B ‘demand generation’ project. B2B lead generation and lead management potentially covers a broad range of topics – value propositions, content marketing, lead scoring, website
26 Oct
White Paper: Generating demand for high-tech B2B products
The way people buy high-tech, complex B2B products has changed dramatically in the past 5 years. More of the initial buying process happens online, and more of it is controlled by the customer, not your sales team or marketing unit.
26 Jul
Value Propositions – What you do, Why it’s important, How you do it
What are you good at? What can you do better than your competitors? Why should I buy something from you? Many companies think they know the answers to these questions but often they don’t or cannot communicate them clearly. Technology
20 Jul
How to use PR to promote your business
Motarme– Quick Guide to PR For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’. We advise anyone who thinks that way to think again. PR should
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