24 Mar
The future of sales and marketing?
Marketing will become more technical, sales teams won’t be on the road so much, and there’s going to be more overlap and, hopefully, alignment. The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies
28 Feb
What is Lead Management?
If you follow a standard process for managing sales leads, you can generate more leads, make more sales and earn more money. You can achieve scale. Having an effective Lead Management process in place will help you: Generate more leads
15 Feb
A manager’s guide to Digital Marketing
This is a presentation I gave recently on Digital Marketing, aimed at business managers. The presentation lists the online tools you can use before describing each digital marketing technique in a little more detail. Topics covered include web-site design and landing
25 Jan
Creating content that generates awareness and demand
People don’t buy things they way they did 10 or 15 years ago. Whether it’s a hotel room, a house or a $200k software system, their search begins online. This means that your prospective customers need to find you online,
15 Sep
B2B Marketing use of Pay-per-click
A great post on B2B marketing and pay-per-click (PPC) advertising, called “Don’t sabotage your own PPC Campaign“ at the Emagine blog. The post, by Matt Roche, highlights an interview with CPC search’s Terry Whalen carried out by Jep Capelstein at the LeadSloth blog. In the original interview,
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