31 Jan
Different Types of Lead Generation
How do you generate sales leads? Most of us have to generate a regular flow of leads to win new business. But if you achieve results with one lead generation tactic you can get ‘tunnel vision’, ignoring other possibilities. There
14 Oct
How To Convert More Sales Leads with Lead Nurturing
Are you converting enough of your sales leads to customers? A study by the CMO Council estimated that companies waste up to 80% of sales leads because they don’t follow them up effectively. Sales teams do a good job pursuing
14 Oct
What are “Inside Sales” and Sales Development Representatives?
“Inside Sales” is a rapidly growing model for business-to-business (B2B) sales. Sales Development Representatives (SDRs) are a key part of that model and there is a big increase in hiring SDRs, especially among technology companies. This post provides a simple
07 Jul
What Is the Business Case for Marketing Automation?
Marketing Automation systems help you automate repetitive tasks linked to acquiring new customers. In this post I give a quick definition of what marketing automation systems do, and then put together a business case for implementing the technology. What is
19 Dec
Quick Guide To Outbound Lead Generation
If you are a B2B technology or software company, there are 2 main options for lead generation: Inbound lead generation (aka online lead generation) Outbound lead generation. Inbound should be a source of 30% or more of your leads. But
20 Sep
How to Automate B2B Lead Generation
How To Automate B2B Lead Generation | Motarme from Motarme Marketing Technology A quick overview of how to automate B2B Lead Generation including: what problems are we trying to solve; how can you generate leads in B2B – inbound
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
Motarme Ireland
Colab Innovation Centre
Atlantic Technological
University
Letterkenny, Donegal
Tel +353 74 9116689
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