A manager’s guide to Digital Marketing

This is a presentation I gave recently on Digital Marketing, aimed at business managers.   The presentation lists the online tools you can use before describing each digital marketing technique in a little more detail.  Topics covered include web-site design and landing pages, Google pay-per-click advertising, search engine optimization, email marketing, online PR and various forms of social media.  You can find this and other more detailed guides on the main Motarme website too.