Calculating The ROI for B2B Social Media Marketing

B2B firms are increasingly using social media liked LinkedIn, Twitter and other channels to drive sales. But how do you justify the time and effort? And how much should you spend on social media in comparison to your other sales

Business Buyers are Acting More Like Consumers – Report

Business-to-business (B2B) buyers are acting more like consumers, according to a new report. The white paper “The New BtoB Path to Purchase” summarizes the results of the DemandGenReport ‘Inside the Mind of the Buyer Survey’, which polled over 230 business

What is Social CRM and why is it a big deal for Business-to-Business?

Buyers are acting like consumers – they are doing more research online before talking with potential suppliers of products and services. Initially, most of that research was being done through the 3 big search engines – Google, Bing and Yahoo –

Website Design Guide

Your website should help you generate sales leads and acquire new customers.  This presentation describes the key steps to deliver a website that helps you grow your business.

How to Market Software-as-a-Service Products

You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers. Written by Michael White Michael White is co-founder

Social Media for Small Business

DohertyWhite Social Media for Small Business View more presentations from Motarme

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.


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