14 Oct
How To Convert More Sales Leads with Lead Nurturing
Are you converting enough of your sales leads to customers? A study by the CMO Council estimated that companies waste up to 80% of sales leads because they don’t follow them up effectively. Sales teams do a good job pursuing
07 Jul
What Is the Business Case for Marketing Automation?
Marketing Automation systems help you automate repetitive tasks linked to acquiring new customers. In this post I give a quick definition of what marketing automation systems do, and then put together a business case for implementing the technology. What is
31 Mar
Calculating The ROI for B2B Social Media Marketing
B2B firms are increasingly using social media liked LinkedIn, Twitter and other channels to drive sales. But how do you justify the time and effort? And how much should you spend on social media in comparison to your other sales
20 Sep
How to Automate B2B Lead Generation
How To Automate B2B Lead Generation | Motarme from Motarme Marketing Technology A quick overview of how to automate B2B Lead Generation including: what problems are we trying to solve; how can you generate leads in B2B – inbound
31 Mar
Care and Watering of Your Google Ads Campaign
Google Ads should be a good source of leads for B2B companies. But to succeed you need to give your campaigns regular care and attention. That’s because after your new Ads campaign runs for a few days you will see
27 Feb
Business Buyers Increasingly Use The Mobile Web
Business-to-business (B2B) buyers are increasingly using mobile technologies to buy products and services for their organizations, according to recent US research. The Forbes Insight survey of 511 senior executives found that 70% use mobile devices when researching products and services
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