We have been asked to provide book recommendations a few times in the past couple of months, so I thought it would make a good blog post. Here are is an initial list of books I think are useful relating
How do you grow your business? Most of our customers are technology or software companies and they vary in size from start-ups to multi-million operations. Regardless of size, they are all trying to drive growth. We usually start by focusing
We work with a lot of technology start-ups. Pretty often these start-ups are looking at launching a new product into a new market – one in which they don’t have previous experience of selling their technology. Sometimes it is not
A “landing” page is any page on your website where you are specifically sending visitors. When people first try online marketing they often direct traffic from their online campaigns to their home page. This is a mistake because there are
Email marketing should be part of the sales and marketing toolset of any business-to-business (B2B) company, but some companies, particularly industrial and technology firms, either don’t use it at all or else do it badly. A few B2B companies think
Business buyers as well as consumers search online when looking for a product or service. 85% of these buyers find what they want via a search engine. If they can’t find you they will buy from a competitor. We think