Business Buyers are Acting More Like Consumers – Report

Business-to-business (B2B) buyers are acting more like consumers, according to a new report. The white paper “The New BtoB Path to Purchase” summarizes the results of the DemandGenReport ‘Inside the Mind of the Buyer Survey’, which polled over 230 business

What is Social CRM and why is it a big deal for Business-to-Business?

Buyers are acting like consumers – they are doing more research online before talking with potential suppliers of products and services. Initially, most of that research was being done through the 3 big search engines – Google, Bing and Yahoo –

Website Design Guide

Your website should help you generate sales leads and acquire new customers.  This presentation describes the key steps to deliver a website that helps you grow your business.

The Future of Paid Search

++ Click Image to Enlarge ++ Source: The Future of Paid Search Infographic

What is Agile Marketing?

In software the term “Agile” with a Capital A has a particular meaning, not simply that you’re fleet-footed and flexible. Since 2001 the Agile Movement has been promoting a set of principles and techniques to improve the success rate in

What is A Content Strategy and Why Do You Need One

If you want to generate web traffic and generate sales leads online you need to generate content.   In this post I take a look at why you need content, what kinds of content you need and how you can

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

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