27 Feb
Value Propositions II – Using your NOSE
As pointed out by Tom Sant, if you can’t establish that you deliver superior value then the customer will choose based on price. In a previous post, “Value Propositions – what you do, why it’s important, how you do it”
19 Feb
How Much Time Do You Have To Respond To Sales Leads?
Web lead response times – source: www.hbr.org Time is money. I was asked by a client at a business-to-business technology firm last week how quickly you should respond to a web-generated sales enquiry? My answer is “as quickly as you
04 Feb
How B2B Companies Can Use the Web to Generate Sales
A short explanation of how Business-to-Business companies can use the web to generate sales and revenue. Most B2B vendor selections now start on the web. Procurement team members search for suppliers, for information about product categories, for case studies and
31 Jan
How to Write a Marketing Plan
Writing a marketing plan is like preparing any other type of plan – you need to understand what your current capacity is (”current status”), clarify what you plan to achieve (”objectives”) and then identify how you will achieve those objectives
22 Dec
How to Market Software-as-a-Service Products
You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers. Written by Michael White Michael White is co-founder
09 Dec
How to launch your technology product
How to launch your new technology product View more presentations from Motarme
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
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