30 May
Digital Marketing for Startups
Startup businesses need to get good at online marketing. This is a set of slides I used for a one day seminar at National University of Ireland at Maynooth as part of the New Frontiers program. Written by Michael White
14 Oct
How To Convert More Sales Leads with Lead Nurturing
Are you converting enough of your sales leads to customers? A study by the CMO Council estimated that companies waste up to 80% of sales leads because they don’t follow them up effectively. Sales teams do a good job pursuing
07 Jul
What Is the Business Case for Marketing Automation?
Marketing Automation systems help you automate repetitive tasks linked to acquiring new customers. In this post I give a quick definition of what marketing automation systems do, and then put together a business case for implementing the technology. What is
17 Oct
What is Lead Nurturing?
What Is Lead Nurturing – A Motarme Guide from Motarme Marketing Technology Lead Nurturing refers to building regular, automated interactions with sales leads in order to develop a relationship and encourage a purchase. This guide explains what Lead Nurturing is,
13 Aug
IMEC Technologies implements Motarme Marketing Automation
IMEC Technologies has selected Motarme for Marketing Automation. IMEC Technologies is a leader in wireless inspection and track & trace solutions for regulated industries like pharmaceuticals, healthcare and aviation. IMEC’s customers include Pfizer, American Airlines and GlaxoSmithKline.
09 Jan
Mergon Group adopts Motarme for Marketing Automation
Mergon Group has implemented Motarme for Marketing Automation. Mergon Group is among the top 5 providers of technical blow moulded and injection moulded plastics in the world. Customers include BMW, Abbott, Volkswagen, Toyata and Bosch. With 400 staff and multi-million
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