Digital Marketing for Startups

Startup businesses need to get good at online marketing.  This is a set of slides I used for a one day seminar at National University of Ireland at Maynooth as part of the New Frontiers program. Written by Michael White

How To Convert More Sales Leads with Lead Nurturing

Are you converting enough of your sales leads to customers?  A study by the CMO Council estimated that companies waste up to 80% of sales leads because they don’t follow them up effectively.  Sales teams do a good job pursuing

What Is the Business Case for Marketing Automation?

Marketing Automation systems help you automate repetitive tasks linked to acquiring new customers. In this post I give a quick definition of what marketing automation systems do, and then put together a business case for implementing the technology. What is

What is Lead Nurturing?

What Is Lead Nurturing – A Motarme Guide from Motarme Marketing Technology Lead Nurturing refers to building regular, automated interactions with sales leads in order to develop a relationship and encourage a purchase. This guide explains what Lead Nurturing is,

IMEC Technologies implements Motarme Marketing Automation

IMEC Technologies has selected Motarme for Marketing Automation. IMEC Technologies is a leader in wireless inspection and track & trace solutions for regulated industries like pharmaceuticals, healthcare and aviation. IMEC’s customers include Pfizer, American Airlines and GlaxoSmithKline.

Mergon Group adopts Motarme for Marketing Automation

Mergon Group has implemented Motarme for Marketing Automation.  Mergon Group is among the top 5 providers of technical blow moulded and injection moulded plastics in the world. Customers include BMW, Abbott, Volkswagen, Toyata and Bosch.  With 400 staff and multi-million

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

Services

Motarme Ireland

Colab Innovation Centre

Atlantic Technological

University

Letterkenny, Donegal

Tel +353 74 9116689

info@motarme.com

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17th Floor

Ireland House

New York 10154

Tel (332) 245 0205

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