White Paper: Generating demand for high-tech B2B products

Tag: Marketing automation

26 Oct

White Paper: Generating demand for high-tech B2B products

The way people buy high-tech, complex B2B products has changed dramatically in the past 5 years. More of the initial buying process happens online, and more of it is controlled by the customer, not your sales team or marketing unit.

24 Mar

The future of sales and marketing?

Marketing will become more technical, sales teams won’t be on the road so much, and there’s going to be more overlap and, hopefully, alignment. The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies

28 Feb

What is Lead Management?

If you follow a standard process for managing sales leads, you can generate more leads, make more sales and earn more money. You can achieve scale. Having an effective Lead Management process in place will help you: Generate more leads