08 Jul
What is Agile Marketing?
In software the term “Agile” with a Capital A has a particular meaning, not simply that you’re fleet-footed and flexible. Since 2001 the Agile Movement has been promoting a set of principles and techniques to improve the success rate in
29 Jun
What is A Content Strategy and Why Do You Need One
If you want to generate web traffic and generate sales leads online you need to generate content. In this post I take a look at why you need content, what kinds of content you need and how you can
19 Feb
How Much Time Do You Have To Respond To Sales Leads?
Web lead response times – source: www.hbr.org Time is money. I was asked by a client at a business-to-business technology firm last week how quickly you should respond to a web-generated sales enquiry? My answer is “as quickly as you
22 Dec
How to Market Software-as-a-Service Products
You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers. Written by Michael White Michael White is co-founder
06 Dec
What is Marketing Automation?
What Is Marketing Automation? from Motarme Marketing Technology Marketing Automation is potentially a big deal for B2B companies – one analyst firm estimates that automating marketing processes can increase revenue by 20% andreduce marketing costs by 25%. But when I’m out meeting
22 May
7 steps to generate B2B leads
We’ve been using this “7 step” diagram with clients to help put some structure on how to approach a B2B ‘demand generation’ project. B2B lead generation and lead management potentially covers a broad range of topics – value propositions, content marketing, lead scoring, website
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