15 Feb
A manager’s guide to Digital Marketing
This is a presentation I gave recently on Digital Marketing, aimed at business managers. The presentation lists the online tools you can use before describing each digital marketing technique in a little more detail. Topics covered include web-site design and landing
28 Jan
10 Trends for Social Media in 2010
A great presentation on 10 Trends for Social media this year from C. Edward Brice, brought to my attention by theB2BMarketingZone newsletter. There are a lot of stand-out slides highlighting the move of budget to social marketing, the convergence in mobile internet access
25 Jan
Creating content that generates awareness and demand
People don’t buy things they way they did 10 or 15 years ago. Whether it’s a hotel room, a house or a $200k software system, their search begins online. This means that your prospective customers need to find you online,
27 Oct
What kind of content should you create for B2B Marketing?
Business to business marketing depends more and more on creating ‘content’ – material that provides information that is not necessarily sales or marketing related. Examples include business articles, technical white papers, YouTube videos and presentations. The purpose of generating this
15 Sep
B2B Marketing use of Pay-per-click
A great post on B2B marketing and pay-per-click (PPC) advertising, called “Don’t sabotage your own PPC Campaign“ at the Emagine blog. The post, by Matt Roche, highlights an interview with CPC search’s Terry Whalen carried out by Jep Capelstein at the LeadSloth blog. In the original interview,
26 Aug
7 Reasons Why Marketing Automation Projects Fail
Jep Castelein has written an excellent post, “7 Reasons Why Marketing Automation projects fail” on his Lead Sloth blog. Some of his points are to be expected e.g. No. 1, know who you’re trying to target and ensure your marketing is relevant
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
Motarme Ireland
Colab Innovation Centre
Atlantic Technological
University
Letterkenny, Donegal
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