31 Jan
How to Write a Marketing Plan
Writing a marketing plan is like preparing any other type of plan – you need to understand what your current capacity is (”current status”), clarify what you plan to achieve (”objectives”) and then identify how you will achieve those objectives
22 Dec
How to Market Software-as-a-Service Products
You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers. Written by Michael White Michael White is co-founder
09 Dec
How to launch your technology product
How to launch your new technology product View more presentations from Motarme
06 Dec
What is Marketing Automation?
What Is Marketing Automation? from Motarme Marketing Technology Marketing Automation is potentially a big deal for B2B companies – one analyst firm estimates that automating marketing processes can increase revenue by 20% andreduce marketing costs by 25%. But when I’m out meeting
22 May
7 steps to generate B2B leads
We’ve been using this “7 step” diagram with clients to help put some structure on how to approach a B2B ‘demand generation’ project. B2B lead generation and lead management potentially covers a broad range of topics – value propositions, content marketing, lead scoring, website
21 Mar
How much should you spend on Marketing?
How much should you spend on marketing? There are a few ways you can get to the right answer. You can develop your answer using a mixture of a ‘top-down’ and ‘bottom-up’ approach.
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
Motarme Ireland
Colab Innovation Centre
Atlantic Technological
University
Letterkenny, Donegal
Tel +353 74 9116689
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