09 Jun
How to Select a Target Market for New Product Launch
We work with a lot of technology start-ups. Pretty often these start-ups are looking at launching a new product into a new market – one in which they don’t have previous experience of selling their technology. Sometimes it is not
30 May
Quick Tips To Improve Your Landing Pages
A “landing” page is any page on your website where you are specifically sending visitors. When people first try online marketing they often direct traffic from their online campaigns to their home page. This is a mistake because there are
30 Apr
Common B2B Email Marketing Mistakes and How to Avoid Them
Email marketing should be part of the sales and marketing toolset of any business-to-business (B2B) company, but some companies, particularly industrial and technology firms, either don’t use it at all or else do it badly. A few B2B companies think
27 Feb
Value Propositions II – Using your NOSE
As pointed out by Tom Sant, if you can’t establish that you deliver superior value then the customer will choose based on price. In a previous post, “Value Propositions – what you do, why it’s important, how you do it”
19 Feb
How Much Time Do You Have To Respond To Sales Leads?
Web lead response times – source: www.hbr.org Time is money. I was asked by a client at a business-to-business technology firm last week how quickly you should respond to a web-generated sales enquiry? My answer is “as quickly as you
04 Feb
How B2B Companies Can Use the Web to Generate Sales
A short explanation of how Business-to-Business companies can use the web to generate sales and revenue. Most B2B vendor selections now start on the web. Procurement team members search for suppliers, for information about product categories, for case studies and
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
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