Blog

27 Sep

Using photos to boost press coverage

Good photographic images boost press coverage. If you’re preparing news releases for online distribution you can use images that aren’t too highly polished, and they’re fine for your blog and social network pages (check out our free guide to PR and online

15 Sep

B2B Marketing use of Pay-per-click

A great post on B2B marketing and pay-per-click (PPC) advertising, called “Don’t sabotage your own PPC Campaign“ at the Emagine blog. The post, by Matt Roche, highlights an interview with CPC search’s Terry Whalen carried out by Jep Capelstein at the LeadSloth blog. In the original interview,

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26 Aug

Search Engine Optimization ranking factors

The SEOMoz.org blog has announced their biennial Search Engine Ranking Factors. This is a survey of 72 Search Engine Optimization specialists to gather the latest views and data on which factors most influence search engine ranking i.e. the factors that determine how high up

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26 Aug

7 Reasons Why Marketing Automation Projects Fail

Jep Castelein has written an excellent post, “7 Reasons Why Marketing Automation projects fail” on his Lead Sloth blog. Some of his points are to be expected e.g. No. 1, know who you’re trying to target and ensure your marketing is relevant

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25 Aug

Disturbing similarities between dating and raising capital

A great video from SEOMoz.org’s Rand Fishkin describing how raising funds from VCs is like dating. It isn’t specifically to do with marketing, or PR, or lead generation ….. but it kind of is. First, like the “WTF is Social

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