16 Feb
Social media and snake oil
Who’s legit and who’s fake when it comes to social media? Two contrasting views on the topic come from Olivier Blanchard with his article “Is your social media director qualified?”, and “Attacking the social media lynch mob” by Jay Baer.
15 Feb
A manager’s guide to Digital Marketing
This is a presentation I gave recently on Digital Marketing, aimed at business managers. The presentation lists the online tools you can use before describing each digital marketing technique in a little more detail. Topics covered include web-site design and landing
28 Jan
10 Trends for Social Media in 2010
A great presentation on 10 Trends for Social media this year from C. Edward Brice, brought to my attention by theB2BMarketingZone newsletter. There are a lot of stand-out slides highlighting the move of budget to social marketing, the convergence in mobile internet access
27 Jan
Global time spent on social networks rises 82%
A news item from Marketing Charts today reports an 82% rise in time spent on social networks, based on research from the Nielsen Company comparing December 2009 with December 2008. Global consumers spent an average of 5 hours 35 minutes in December 2009,
25 Jan
Creating content that generates awareness and demand
People don’t buy things they way they did 10 or 15 years ago. Whether it’s a hotel room, a house or a $200k software system, their search begins online. This means that your prospective customers need to find you online,
27 Oct
What kind of content should you create for B2B Marketing?
Business to business marketing depends more and more on creating ‘content’ – material that provides information that is not necessarily sales or marketing related. Examples include business articles, technical white papers, YouTube videos and presentations. The purpose of generating this
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