The SEOMoz.org blog has announced their biennial Search Engine Ranking Factors.  This is a survey of 72 Search Engine Optimization specialists to gather the latest views and data on which factors most influence search engine ranking i.e. the factors that determine how high up your web-site is placed on organic search results.  The links you attract to your site continue to be a huge influence, and of course that in turn will be dependent on the content you have on your site – what information do you provide that others would like to link to?  The most important factor is the  ‘Trust Authority of the Host Domain’, next is ‘Link Popularity of the Specific Page’ and third is ‘Anchor Text of External Links’.  Read the full survey results here.

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