Tag: SEO

20 Jul

How to use PR to promote your business

Motarme– Quick Guide to PR For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’. We advise anyone who thinks that way to think again. PR should

27 May

Introduction to Search Engine Optimization

This is a presentation from earlier this month on Search Engine Optimization. It outlines what Search Engine Optimization (SEO) is, outlines why it’s important, and lists a step-by-step approach to use when trying to bring more search traffic to your website.

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26 Aug

Search Engine Optimization ranking factors

The SEOMoz.org blog has announced their biennial Search Engine Ranking Factors. This is a survey of 72 Search Engine Optimization specialists to gather the latest views and data on which factors most influence search engine ranking i.e. the factors that determine how high up

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25 Aug

Disturbing similarities between dating and raising capital

A great video from SEOMoz.org’s Rand Fishkin describing how raising funds from VCs is like dating. It isn’t specifically to do with marketing, or PR, or lead generation ….. but it kind of is. First, like the “WTF is Social

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