31 Jan
How to Write a Marketing Plan
Writing a marketing plan is like preparing any other type of plan – you need to understand what your current capacity is (”current status”), clarify what you plan to achieve (”objectives”) and then identify how you will achieve those objectives
21 Mar
How much should you spend on Marketing?
How much should you spend on marketing? There are a few ways you can get to the right answer. You can develop your answer using a mixture of a ‘top-down’ and ‘bottom-up’ approach.
20 Jul
How to use PR to promote your business
Motarme– Quick Guide to PR For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’. We advise anyone who thinks that way to think again. PR should
27 May
Introduction to Search Engine Optimization
This is a presentation from earlier this month on Search Engine Optimization. It outlines what Search Engine Optimization (SEO) is, outlines why it’s important, and lists a step-by-step approach to use when trying to bring more search traffic to your website.
25 Jan
Creating content that generates awareness and demand
People don’t buy things they way they did 10 or 15 years ago. Whether it’s a hotel room, a house or a $200k software system, their search begins online. This means that your prospective customers need to find you online,
21 Aug
Rise of the Social Media function
A good post by Michael Gerard of IDC on the potential uses of social media within B2B marketing organisations. His suggestions include: Establish a direct, relevant connection with your customers as a source of voice of the customer for new product development
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
Motarme Ireland
Colab Innovation Centre
Atlantic Technological
University
Letterkenny, Donegal
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