30 Jan
Technology Startup Marketing
A quick overview of why web marketing is critical for promoting technology products, for both B2C and B2B products and across all industry sectors. 24 hours a day, some of your potential customers will be looking online for your type
30 Jan
What is Product Market Fit?
Product Market Fit is the goal for most companies launching a new product or service. Product Market Fit means you have a product that closely matches the needs of a well-defined and large group of customers. You have sold to
09 Sep
Website Design Guide
Your website should help you generate sales leads and acquire new customers. This presentation describes the key steps to deliver a website that helps you grow your business.
08 Jul
What is Agile Marketing?
In software the term “Agile” with a Capital A has a particular meaning, not simply that you’re fleet-footed and flexible. Since 2001 the Agile Movement has been promoting a set of principles and techniques to improve the success rate in
09 Jun
How to Select a Target Market for New Product Launch
We work with a lot of technology start-ups. Pretty often these start-ups are looking at launching a new product into a new market – one in which they don’t have previous experience of selling their technology. Sometimes it is not
27 Feb
Value Propositions II – Using your NOSE
As pointed out by Tom Sant, if you can’t establish that you deliver superior value then the customer will choose based on price. In a previous post, “Value Propositions – what you do, why it’s important, how you do it”
Motarme Ireland
Colab Innovation Centre
Atlantic Technological
University
Letterkenny, Donegal
Tel +353 74 9116689
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