14 Oct
What are “Inside Sales” and Sales Development Representatives?
“Inside Sales” is a rapidly growing model for business-to-business (B2B) sales. Sales Development Representatives (SDRs) are a key part of that model and there is a big increase in hiring SDRs, especially among technology companies. This post provides a simple
14 Oct
How To Convert More Sales Leads with Lead Nurturing
Are you converting enough of your sales leads to customers? A study by the CMO Council estimated that companies waste up to 80% of sales leads because they don’t follow them up effectively. Sales teams do a good job pursuing
17 Oct
What is Lead Nurturing?
What Is Lead Nurturing – A Motarme Guide from Motarme Marketing Technology Lead Nurturing refers to building regular, automated interactions with sales leads in order to develop a relationship and encourage a purchase. This guide explains what Lead Nurturing is,
06 Dec
What is Marketing Automation?
What Is Marketing Automation? from Motarme Marketing Technology Marketing Automation is potentially a big deal for B2B companies – one analyst firm estimates that automating marketing processes can increase revenue by 20% andreduce marketing costs by 25%. But when I’m out meeting
24 Mar
The future of sales and marketing?
Marketing will become more technical, sales teams won’t be on the road so much, and there’s going to be more overlap and, hopefully, alignment. The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies
28 Feb
What is Lead Management?
If you follow a standard process for managing sales leads, you can generate more leads, make more sales and earn more money. You can achieve scale. Having an effective Lead Management process in place will help you: Generate more leads
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