This is a presentation from earlier this month on Search Engine Optimization. It outlines what Search Engine Optimization (SEO) is, outlines why it’s important, and lists a step-by-step approach to use when trying to bring more search traffic to your website.
Marketing will become more technical, sales teams won’t be on the road so much, and there’s going to be more overlap and, hopefully, alignment. The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies
People don’t buy things they way they did 10 or 15 years ago. Whether it’s a hotel room, a house or a $200k software system, their search begins online. This means that your prospective customers need to find you online,