28 Jun
Book Recommendations for Digital Marketing, Technology and Startups
We have been asked to provide book recommendations a few times in the past couple of months, so I thought it would make a good blog post. Here are is an initial list of books I think are useful relating
09 Dec
How to launch your technology product
How to launch your new technology product View more presentations from Motarme
21 Mar
How much should you spend on Marketing?
How much should you spend on marketing? There are a few ways you can get to the right answer. You can develop your answer using a mixture of a ‘top-down’ and ‘bottom-up’ approach.
26 Oct
White Paper: Generating demand for high-tech B2B products
The way people buy high-tech, complex B2B products has changed dramatically in the past 5 years. More of the initial buying process happens online, and more of it is controlled by the customer, not your sales team or marketing unit.
26 Jul
Value Propositions – What you do, Why it’s important, How you do it
What are you good at? What can you do better than your competitors? Why should I buy something from you? Many companies think they know the answers to these questions but often they don’t or cannot communicate them clearly. Technology
24 Mar
The future of sales and marketing?
Marketing will become more technical, sales teams won’t be on the road so much, and there’s going to be more overlap and, hopefully, alignment. The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies
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