31 Mar
Calculating The ROI for B2B Social Media Marketing
B2B firms are increasingly using social media liked LinkedIn, Twitter and other channels to drive sales. But how do you justify the time and effort? And how much should you spend on social media in comparison to your other sales
28 Jun
Technology Marketing Seminar for NISP Connect
Motarme – Web Marketing for Tech Startups – NISP Workshop June 2014 from Motarme Marketing Technology Our slide deck from a seminar on technology marketing for NISPConnect in the Northern Ireland Science Park. A really enjoyable seminar, very positive
27 Feb
Business Buyers Increasingly Use The Mobile Web
Business-to-business (B2B) buyers are increasingly using mobile technologies to buy products and services for their organizations, according to recent US research. The Forbes Insight survey of 511 senior executives found that 70% use mobile devices when researching products and services
17 Oct
What is Lead Nurturing?
What Is Lead Nurturing – A Motarme Guide from Motarme Marketing Technology Lead Nurturing refers to building regular, automated interactions with sales leads in order to develop a relationship and encourage a purchase. This guide explains what Lead Nurturing is,
30 Jan
What is Product Market Fit?
Product Market Fit is the goal for most companies launching a new product or service. Product Market Fit means you have a product that closely matches the needs of a well-defined and large group of customers. You have sold to
30 Jan
Technology Startup Marketing
A quick overview of why web marketing is critical for promoting technology products, for both B2C and B2B products and across all industry sectors. 24 hours a day, some of your potential customers will be looking online for your type
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