26 Aug
Search Engine Optimization ranking factors
The SEOMoz.org blog has announced their biennial Search Engine Ranking Factors. This is a survey of 72 Search Engine Optimization specialists to gather the latest views and data on which factors most influence search engine ranking i.e. the factors that determine how high up
26 Aug
7 Reasons Why Marketing Automation Projects Fail
Jep Castelein has written an excellent post, “7 Reasons Why Marketing Automation projects fail” on his Lead Sloth blog. Some of his points are to be expected e.g. No. 1, know who you’re trying to target and ensure your marketing is relevant
25 Aug
Disturbing similarities between dating and raising capital
A great video from SEOMoz.org’s Rand Fishkin describing how raising funds from VCs is like dating. It isn’t specifically to do with marketing, or PR, or lead generation ….. but it kind of is. First, like the “WTF is Social
21 Aug
What to do with leads that aren’t ready to buy
One of the main purposes of any B2B Marketing organization is to generate contacts who may have an interest in buying your company’s product or service. You generate these contacts from email campaigns, search marketing, tradeshows, direct marketing and a
21 Aug
Rise of the Social Media function
A good post by Michael Gerard of IDC on the potential uses of social media within B2B marketing organisations. His suggestions include: Establish a direct, relevant connection with your customers as a source of voice of the customer for new product development
20 Aug
Twitter resources
More information from “Who’s Blogging What“, this time focused on “The Most Useful Marketing Posts on Twitter“. It includes a link to a slidedeck from Ogilvy that shows how they recommend you use Twitter for branding. Also has a link to Twitter’s own guide, “Twitter for
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