Tag: lead nurturing

22 May

7 steps to generate B2B leads

We’ve been using this “7 step” diagram with clients to help put some structure on how to approach a B2B ‘demand generation’ project. B2B lead generation and lead management potentially covers a broad range of topics – value propositions, content marketing, lead scoring, website

21 Aug

What to do with leads that aren’t ready to buy

One of the main purposes of any B2B Marketing organization is to generate contacts who may have an interest in buying your company’s product or service. You generate these contacts from email campaigns, search marketing, tradeshows, direct marketing and a