How To Convert More Sales Leads with Lead Nurturing

Are you converting enough of your sales leads to customers?  A study by the CMO Council estimated that companies waste up to 80% of sales leads because they don’t follow them up effectively.  Sales teams do a good job pursuing

How to Automate B2B Lead Generation

How To Automate B2B Lead Generation | Motarme from Motarme Marketing Technology   A quick overview of how to automate B2B Lead Generation including: what problems are we trying to solve; how can you generate leads in B2B – inbound

What is Lead Nurturing?

What Is Lead Nurturing – A Motarme Guide from Motarme Marketing Technology Lead Nurturing refers to building regular, automated interactions with sales leads in order to develop a relationship and encourage a purchase. This guide explains what Lead Nurturing is,

What is A Content Strategy and Why Do You Need One

If you want to generate web traffic and generate sales leads online you need to generate content.   In this post I take a look at why you need content, what kinds of content you need and how you can

How to Market Software-as-a-Service Products

You’ve built a new software-as-a-service (SaaS) product. How do you acquire customers? This slide presentation describes how to drive traffic to your site, generate registrations and convert those registrations to paying customers. Written by Michael White Michael White is co-founder

What is Marketing Automation?

What Is Marketing Automation? from Motarme Marketing Technology Marketing Automation is potentially a big deal for B2B companies – one analyst firm estimates that automating marketing processes can increase revenue by 20% andreduce marketing costs by 25%.  But when I’m out meeting

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

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Atlantic Technological

University

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Tel +353 74 9116689

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New York 10154

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