Are you converting enough of your sales leads to customers? A study by the CMO Council estimated that companies waste up to 80% of sales leads because they don’t follow them up effectively. Sales teams do a good job pursuing
How To Automate B2B Lead Generation | Motarme from Motarme Marketing Technology A quick overview of how to automate B2B Lead Generation including: what problems are we trying to solve; how can you generate leads in B2B – inbound
What Is Lead Nurturing – A Motarme Guide from Motarme Marketing Technology Lead Nurturing refers to building regular, automated interactions with sales leads in order to develop a relationship and encourage a purchase. This guide explains what Lead Nurturing is,
If you want to generate web traffic and generate sales leads online you need to generate content. In this post I take a look at why you need content, what kinds of content you need and how you can
What Is Marketing Automation? from Motarme Marketing Technology Marketing Automation is potentially a big deal for B2B companies – one analyst firm estimates that automating marketing processes can increase revenue by 20% andreduce marketing costs by 25%. But when I’m out meeting