When you are trying to sell, it’s natural that you want to talk about what your product or service can do. But you shouldn’t rush straight in to pitching your solution on a first sales call with a new prospect.
Congratulations! Your B2B sales prospect has agreed to take a call. Now what? When it comes to B2B sales, preparation for your sales call increases your chances of success. Achieving success requires more than just having a standard sales pitch