21 Aug
Rise of the Social Media function
A good post by Michael Gerard of IDC on the potential uses of social media within B2B marketing organisations. His suggestions include: Establish a direct, relevant connection with your customers as a source of voice of the customer for new product development
21 Aug
What to do with leads that aren’t ready to buy
One of the main purposes of any B2B Marketing organization is to generate contacts who may have an interest in buying your company’s product or service. You generate these contacts from email campaigns, search marketing, tradeshows, direct marketing and a
09 Jul
Lead generation for Professional Services
One vital question for anyone establishing or trying to grow a consultancy is ‘how do we generate a regular stream of new business?’ – you can’t simply rely on good luck and a sunny disposition. One of the best guides I’ve
09 Jan
Business blogging tips
A good post at Self Publishing Helper on Business Blogging Tips. It provides great advice on setting out a schedule for writing posts, identifying potential topics and generating content. The post also provides some tips on how to set up your blog on
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
Motarme Ireland
Colab Innovation Centre
Atlantic Technological
University
Letterkenny, Donegal
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