26 Oct
White Paper: Generating demand for high-tech B2B products
The way people buy high-tech, complex B2B products has changed dramatically in the past 5 years. More of the initial buying process happens online, and more of it is controlled by the customer, not your sales team or marketing unit.
26 Jul
Value Propositions – What you do, Why it’s important, How you do it
What are you good at? What can you do better than your competitors? Why should I buy something from you? Many companies think they know the answers to these questions but often they don’t or cannot communicate them clearly. Technology
20 Jul
How to use PR to promote your business
Motarme– Quick Guide to PR For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’. We advise anyone who thinks that way to think again. PR should
24 Mar
The future of sales and marketing?
Marketing will become more technical, sales teams won’t be on the road so much, and there’s going to be more overlap and, hopefully, alignment. The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies
28 Feb
What is Lead Management?
If you follow a standard process for managing sales leads, you can generate more leads, make more sales and earn more money. You can achieve scale. Having an effective Lead Management process in place will help you: Generate more leads
16 Feb
Social media and snake oil
Who’s legit and who’s fake when it comes to social media? Two contrasting views on the topic come from Olivier Blanchard with his article “Is your social media director qualified?”, and “Attacking the social media lynch mob” by Jay Baer.
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
Motarme Ireland
Colab Innovation Centre
Atlantic Technological
University
Letterkenny, Donegal
Tel +353 74 9116689
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