18 Oct
What Are Average B2B Website Conversion Rates?
Most of us want to know how we compare with our peers or competitors, and that’s true in Business-to-Business (B2B) web marketing too. A lot of our clients want to know if there is any benchmark data for B2B conversion
17 Oct
What is Lead Nurturing?
What Is Lead Nurturing – A Motarme Guide from Motarme Marketing Technology Lead Nurturing refers to building regular, automated interactions with sales leads in order to develop a relationship and encourage a purchase. This guide explains what Lead Nurturing is,
13 Aug
IMEC Technologies implements Motarme Marketing Automation
IMEC Technologies has selected Motarme for Marketing Automation. IMEC Technologies is a leader in wireless inspection and track & trace solutions for regulated industries like pharmaceuticals, healthcare and aviation. IMEC’s customers include Pfizer, American Airlines and GlaxoSmithKline.
31 Jan
Managers Guide to SEO Part 2
Part 2 of a Manager’s Guide to SEO – from how to select the keywords to target through to optimizing your website. You can check out Part 1 of the Guide here.
30 Jan
Technology Startup Marketing
A quick overview of why web marketing is critical for promoting technology products, for both B2C and B2B products and across all industry sectors. 24 hours a day, some of your potential customers will be looking online for your type
30 Jan
What is Product Market Fit?
Product Market Fit is the goal for most companies launching a new product or service. Product Market Fit means you have a product that closely matches the needs of a well-defined and large group of customers. You have sold to
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