How to Plan Your Lead Generation Campaign: Goals, Audiences, Message

“There are only two things you can start without a plan: a riot and a family …” Groucho Marx Planning your lead generation campaign is the difference between success and failure. Most B2B businesses want to generate more sales. And

Add Value at Every Interaction

Every time you interact with someone in a sales process there are one of two outcomes – a positive one, where things are more likely to progress, or a negative one, where things are less likely to progress. If you work

How to Prepare For a Sales Call

Congratulations! Your B2B sales prospect has agreed to take a call. Now what? When it comes to B2B sales, preparation for your sales call increases your chances of success. Achieving success requires more than just having a standard sales pitch

7 steps to generate B2B leads

We’ve been using this “7 step” diagram with clients to help put some structure on how to approach a B2B ‘demand generation’ project. B2B lead generation and lead management potentially covers a broad range of topics – value propositions, content marketing, lead scoring, website

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

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