Every time you interact with someone in a sales process there are one of two outcomes – a positive one, where things are more likely to progress, or a negative one, where things are less likely to progress. If you work
Congratulations! Your B2B sales prospect has agreed to take a call. Now what? When it comes to B2B sales, preparation for your sales call increases your chances of success. Achieving success requires more than just having a standard sales pitch
Sales lead generation means finding people who you think could be potential customers and connecting with them to see if they will buy what you are selling. In our experience about 70% of the success of a lead generation campaign
“Outbound email” means reaching out systematically to people who fit your target customer profile using email. You can be more effective if you follow these tips and guidelines. Note on the overall approach Outbound lead generation is based on sending
Startup businesses need to get good at online marketing. This is a set of slides I used for a one day seminar at National University of Ireland at Maynooth as part of the New Frontiers program. Written by Michael White
Account Based Marketing (ABM) means ‘love-bombing’ selected target companies by contacting multiple individuals at the company using multiple tactics, from email through to ads and social media. ABM contrasts with other B2B marketing approaches which target a lot of individual