20 Jul
How to use PR to promote your business
Motarme– Quick Guide to PR For some companies, particularly B2B and technology companies, PR is considered a little frivolous – a ‘would like’ rather than a ‘must have’. We advise anyone who thinks that way to think again. PR should
27 May
Introduction to Search Engine Optimization
This is a presentation from earlier this month on Search Engine Optimization. It outlines what Search Engine Optimization (SEO) is, outlines why it’s important, and lists a step-by-step approach to use when trying to bring more search traffic to your website.
24 Mar
The future of sales and marketing?
Marketing will become more technical, sales teams won’t be on the road so much, and there’s going to be more overlap and, hopefully, alignment. The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies
28 Feb
What is Lead Management?
If you follow a standard process for managing sales leads, you can generate more leads, make more sales and earn more money. You can achieve scale. Having an effective Lead Management process in place will help you: Generate more leads
16 Feb
Social media and snake oil
Who’s legit and who’s fake when it comes to social media? Two contrasting views on the topic come from Olivier Blanchard with his article “Is your social media director qualified?”, and “Attacking the social media lynch mob” by Jay Baer.
15 Feb
A manager’s guide to Digital Marketing
This is a presentation I gave recently on Digital Marketing, aimed at business managers. The presentation lists the online tools you can use before describing each digital marketing technique in a little more detail. Topics covered include web-site design and landing
Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.
Motarme Ireland
Colab Innovation Centre
Atlantic Technological
University
Letterkenny, Donegal
Tel +353 74 9116689
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