B2B sales is changing faster today than at any time in the past thirty years. By 2030 the way businesses sell to other businesses is going to look dramatically different. This accelerating change is driven by technology, primarily the rise
Business-to-business sales have undergone some major shifts in the past 5 decades, supported by technologies ranging from CRM systems to auto-dialers. Books like “Strategic Selling,” “SPIN selling” and “The Challenger Sale” have also influenced how sales teams approach their job.