Common B2B Email Marketing Mistakes and How to Avoid Them

Email marketing should be part of the sales and marketing toolset of any business-to-business (B2B) company, but some companies, particularly industrial and technology firms, either don’t use it at all or else do it badly.  A few B2B companies think

10 Trends for Social Media in 2010

A great presentation on 10 Trends for Social media this year from C. Edward Brice, brought to my attention by theB2BMarketingZone newsletter.  There are a lot of stand-out slides highlighting the move of budget to social marketing, the convergence in mobile internet access

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