Anatomy of a High Converting Case Study

Case studies are one of the most powerful tools in B2B sales. People often dismiss company claims as  ‘marketing’, but they trust the experiences of other customers. Your prospects are asking, ‘Where have you done something like this for someone

Using LinkedIn for B2B Sales Lead Gen

Checklist for Using LinkedIn for B2B Lead Generation Most B2B companies in the €2m to €40m revenue range already generate sales leads using a mix of your website, sales outreach (via email and/or phone), customer referrals, tradeshows and business events.

How to Plan Your Lead Generation Campaign: Goals, Audiences, Message

“There are only two things you can start without a plan: a riot and a family …” Groucho Marx Planning your lead generation campaign is the difference between success and failure. Most B2B businesses want to generate more sales. And

The Future of B2B Sales in 2024

Business-to-business sales have undergone some major shifts in the past 5 decades, supported by technologies ranging from CRM systems to auto-dialers. Books like “Strategic Selling,” “SPIN selling” and “The Challenger Sale” have also influenced how sales teams approach their job.

Top Questions to use During B2B Sales Calls

When you are trying to sell, it’s natural that you want to talk about what your product or service can do. But you shouldn’t rush straight in to pitching your solution on a first sales call with a new prospect.

Add Value at Every Interaction

Every time you interact with someone in a sales process there are one of two outcomes – a positive one, where things are more likely to progress, or a negative one, where things are less likely to progress. If you work

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

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