Checklist for Using LinkedIn for B2B Lead Generation Most B2B companies in the €2m to €40m revenue range already generate sales leads using a mix of your website, sales outreach (via email and/or phone), customer referrals, tradeshows and business events.
Business-to-business sales have undergone some major shifts in the past 5 decades, supported by technologies ranging from CRM systems to auto-dialers. Books like “Strategic Selling,” “SPIN selling” and “The Challenger Sale” have also influenced how sales teams approach their job.
When you are trying to sell, it’s natural that you want to talk about what your product or service can do. But you shouldn’t rush straight in to pitching your solution on a first sales call with a new prospect.
Every time you interact with someone in a sales process there are one of two outcomes – a positive one, where things are more likely to progress, or a negative one, where things are less likely to progress. If you work