Digital Marketing for Startups

Startup businesses need to get good at online marketing.  This is a set of slides I used for a one day seminar at National University of Ireland at Maynooth as part of the New Frontiers program. Written by Michael White

Technology Marketing Seminar for NISP Connect

Motarme – Web Marketing for Tech Startups – NISP Workshop June 2014 from Motarme Marketing Technology   Our slide deck from a seminar on technology marketing for NISPConnect in the Northern Ireland Science Park.  A really enjoyable seminar, very positive

How to Hire A Digital Marketer

You want to hire a digital marketer. Should you choose them based on which school they went to; how much they can drink without falling over; their lack of a serious criminal conviction; their height, or the endorsement of your

What is Product Market Fit?

Product Market Fit is the goal for most companies launching a new product or service. Product Market Fit means you have a product that closely matches the needs of a well-defined and large group of customers.  You have sold to

Book Recommendations for Digital Marketing, Technology and Startups

We have been asked to provide book recommendations a few times in the past couple of months, so I thought it would make a good blog post.  Here are is an initial list of books I think are useful relating

Business Growth Strategies

How do you grow your business?  Most of our customers are technology or software companies and they vary in size from start-ups to multi-million operations.  Regardless of size, they are all trying to drive growth.  We usually start by focusing

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

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