Startup businesses need to get good at online marketing. This is a set of slides I used for a one day seminar at National University of Ireland at Maynooth as part of the New Frontiers program. Written by Michael White
Motarme – Web Marketing for Tech Startups – NISP Workshop June 2014 from Motarme Marketing Technology Our slide deck from a seminar on technology marketing for NISPConnect in the Northern Ireland Science Park. A really enjoyable seminar, very positive
You want to hire a digital marketer. Should you choose them based on which school they went to; how much they can drink without falling over; their lack of a serious criminal conviction; their height, or the endorsement of your
Product Market Fit is the goal for most companies launching a new product or service. Product Market Fit means you have a product that closely matches the needs of a well-defined and large group of customers. You have sold to
We have been asked to provide book recommendations a few times in the past couple of months, so I thought it would make a good blog post. Here are is an initial list of books I think are useful relating
How do you grow your business? Most of our customers are technology or software companies and they vary in size from start-ups to multi-million operations. Regardless of size, they are all trying to drive growth. We usually start by focusing