Digital Marketing for Startups

Startup businesses need to get good at online marketing.  This is a set of slides I used for a one day seminar at National University of Ireland at Maynooth as part of the New Frontiers program. Written by Michael White

Technology Startup Marketing

A quick overview of why web marketing is critical for promoting technology products, for both B2C and B2B products and across all industry sectors. 24 hours a day, some of your potential customers will be looking online for your type

Book Recommendations for Digital Marketing, Technology and Startups

We have been asked to provide book recommendations a few times in the past couple of months, so I thought it would make a good blog post.  Here are is an initial list of books I think are useful relating

Business Growth Strategies

How do you grow your business?  Most of our customers are technology or software companies and they vary in size from start-ups to multi-million operations.  Regardless of size, they are all trying to drive growth.  We usually start by focusing

How to Select a Target Market for New Product Launch

We work with a lot of technology start-ups.  Pretty often these start-ups are looking at launching a new product into a new market – one in which they don’t have previous experience of selling their technology.  Sometimes it is not

Motarme provides sales prospecting and lead generation services to Business-to-Business (B2B) technology, engineering and services companies.

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