30 May
Digital Marketing for Startups
Startup businesses need to get good at online marketing. This is a set of slides I used for a one day seminar at National University of Ireland at Maynooth as part of the New Frontiers program. Written by Michael White
30 Jan
Technology Startup Marketing
A quick overview of why web marketing is critical for promoting technology products, for both B2C and B2B products and across all industry sectors. 24 hours a day, some of your potential customers will be looking online for your type
28 Jun
Book Recommendations for Digital Marketing, Technology and Startups
We have been asked to provide book recommendations a few times in the past couple of months, so I thought it would make a good blog post. Here are is an initial list of books I think are useful relating
09 Jun
Business Growth Strategies
How do you grow your business? Most of our customers are technology or software companies and they vary in size from start-ups to multi-million operations. Regardless of size, they are all trying to drive growth. We usually start by focusing
09 Jun
How to Select a Target Market for New Product Launch
We work with a lot of technology start-ups. Pretty often these start-ups are looking at launching a new product into a new market – one in which they don’t have previous experience of selling their technology. Sometimes it is not
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