What Items Should You Include In Your Marketing Budget?

What should you spend your marketing budget on?  In a previous post, “How much should I spend on Marketing?” I looked at how you can calculate your marketing budget based on industry averages and your own previous marketing expenditure and output.

How much should you spend on Marketing?

How much should you spend on marketing?  There are a few ways you can get to the right answer. You can develop your answer using a mixture of a ‘top-down’ and ‘bottom-up’ approach.

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