29 Jun
What is A Content Strategy and Why Do You Need One
If you want to generate web traffic and generate sales leads online you need to generate content. In this post I take a look at why you need content, what kinds of content you need and how you can
24 Mar
The future of sales and marketing?
Marketing will become more technical, sales teams won’t be on the road so much, and there’s going to be more overlap and, hopefully, alignment. The web, online advertising and online marketing are having a big impact on how Business-to-business (B2B) companies
25 Jan
Creating content that generates awareness and demand
People don’t buy things they way they did 10 or 15 years ago. Whether it’s a hotel room, a house or a $200k software system, their search begins online. This means that your prospective customers need to find you online,
27 Oct
What kind of content should you create for B2B Marketing?
Business to business marketing depends more and more on creating ‘content’ – material that provides information that is not necessarily sales or marketing related. Examples include business articles, technical white papers, YouTube videos and presentations. The purpose of generating this
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